Author

Andrew Paddon

Title

All It Takes Is Hard Work: Five ingredients every successful business needs.

Synopsis

I’m sure you’ve heard that old chestnut before – “All you need to succeed is hard work” – sometimes delivered with the implication that if you are unsuccessful (or poor) you must be lazy. Or the less pejorative quotation from the September 1932 edition of Harpers Monthly Magazine attributed to Thomas Edison that “Genius is one percent inspiration and ninety-nine percent perspiration.” When applied to the world of today’s start-ups, however they are both wrong.