Pottinger

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An Alpine Aphrodisiac


Author

John Sheehy

Title

An Alpine Aphrodisiac: Five ways snowsports can improve your business.

Synopsis

There is a cold bite in the air. It aches and alerts in equal measure. Despite the chill, it is a sunny day at altitude, and very quiet. My skis are perched on a ledge at the start of a run with a characteristically threatening name. There are only two other adventurers in sight – one glides effortlessly in the distance having conquered today’s challenge. The other sits entangled in a mess part way down the hill. One, two, three - - - go.