Pottinger

View Original

The Authenticity Premium


Author

Cassandra Kelly

Title

The Authenticity Premium: A strategic imperative in the AI age

Synopsis

In a world increasingly shaped by artificial intelligence (AI), the lines between what is real and what’s artificial blur, challenging our perceptions of authenticity. This era of technological revolution brings both disruption and opportunity, placing a premium on the authentic. Leaders adept at navigating this balance, integrating transformative technology without losing their essence, are the ones who will lead tomorrow. Those who fail to adapt risk obsolescence