Author

Nigel Lake

Title

Leaper's Lead: Long-term advantage in a short-term world

Synopsis

Re​member 'first-mover advantage'? It was all the rage twenty years ago - as global technology leaders such as Facebook and Google were establishing their now-dominant positions. The strategy is logical in a winner-take-all race, but is less attractive in segments where more competitors will survive and where reliability and cost-efficiency are essential.

By 2010, 'fast-following' became fashionable - an appealing label for those much happier to watch others experiment at the bleeding edge of technology, and then implement something themselves that actually works, without the risk of being the pioneer.