Chasing the Rainbow

Public Policy
Written By Sanice Embleton
 

Author

Nigel Lake

Title

Chasing the Rainbow: Unlocking the myth of Asian growth.

Synopsis

Another week – another leading company waxes lyrical about the opportunities presented by “Asia”. Somewhere up in management consulting nirvana, faceless men in dark suits have constructed a parallel universe in which the 50+ countries in Asia have been seamlessly blended into a single market, with a single currency and a single culture. Excited corporate executives venture on overnight flights of fantasy to the new capital of Asia, an unknown city at the centre of a non-existent country whose main airport lies conveniently right at the foot of the rainbow. The streets are, of course, paved with gold.

 
Sanice Embleton https://www.marlow.digital
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