Entrepreneur or Gonetrepreneur?
Author
Nigel Lake
Title
Entrepreneur or Gonetrepreneur? 12 pre-requisites for B2B success.
Synopsis
Most of the first wave of tech unicorns and start-up billionaires were B2C businesses. The likes of Amazon, Google and Facebook started out by solving problems for people, rather than for companies (even if the latter two ended up making most of their revenue from corporate customers).